Google Keep is a Keeper

Quick – name a 1st-party native iOS app that has no Android equivalent! GameCenter? Ok, you got me on that one. But let’s talk about apps that users actually use. The answer is actually Notes, Apple’s plain-Jane notes app. Despite its simplicity and skeuomorphic design, Notes is a useful tool, with the kind of raw reliability and speed that you expect from pen and paper. Plus, it syncs to iCloud and lets you continue working on your Mac. Android has no similar system app. Luckily for us, however, Google has just released Keep, its own Holo answer to Notes and (to a lesser extent, I think) Evernote and Dropbox.

You can download Keep right here. And you should download it, if you’re running Android 4.0+ (and you should be!). Keep is a notes-taking app that lets you create text and lists, or save photos and webpages. It lets you color-code notes for differentiation, which is a surprisingly novel and neat touch. To tie it all together, it has an excellent widget that lets you scroll thru your notes or quickly add new ones. Here are some screengrabs:


Making a note in Google Keep.


The Google Keep widget.

But most importantly, it syncs automatically to your Google Drive. Before now, I had been using the excellent Simple Notepad, which syncs to Dropbox (where I have only a basic account), but I’ll probably switch now, since I’m a fan of consolidation and not having to juggle between various incompatible services/apps. There’s some truth to the claim that Keep could be an “Evernote killer.” I had found myself using Evernote less and less recently, not only because I had less storage there than on Google Drive, but because I had begun using the Save to Google Drive extension in Chrome to save almost anything remotely interesting that I came across on the Web.

What’s overlooked in all the hoopla about Keep v. Evernote, however, is how Keep further pushes diehard Android users away from Dropbox, and how it shows off Google’s new cross-platform strategy against Apple. Since Google already matched Dropbox’s Camera Upload feature with its own Instant Upload feature in Google+ (and attendant photo sync with G+/Picasa in the stock Gallery app for Android), it now has in Drive/Keep some of the note taking features that a host of 3rd-party apps have already hooked-in to Dropbox, too. And since your Keep notes can be accessed from Google Drive, Google now has an answer to, of all things, Apple’s stock note-taking app, which is an important front in the battle for a smooth cross-device experience.

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