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Facebook Home was a Huge Threat to Apple, Apparently

File under: predictions that looked remarkably stupid after a remarkably short period of time.

Farhad Manjoo on Facebook Home on April 4 (emphasis added):

Apple, on the other hand, can’t be happy about this news. Now its three biggest rivals—Google, Facebook, and Amazon—are all spending the bulk of their mobile development effort on Android, not iOS. If I were Tim Cook, I’d be especially worried that Facebook might solve one of Android’s biggest problems—its “fragmented” ecosystem, in which every Android phone looks and works a little differently (and usually, not very well). This has long been a chief selling point for Apple: If you learn to use an iPhone once, you’ve learned to use it forever—all other models will always work more or less the same way. Now Facebook could ruin that advantage. By investing a lot of resources to create an inviting, well-designed UI that works the same across all Android devices, Facebook could turn Android into a system that’s as easy to use as the iPhone. So, sure, Google can’t be happy about Facebook stealing its phone’s front screen, but Apple is today’s biggest loser.

BGR’s news about AT&T’s apparently impending cancellation of the HTC First:

“Our source at AT&T has confirmed that the HTC First, which is the first smartphone to ship with Facebook Home pre-installed, will soon be discontinued and unsold inventory will be returned to HTC. How much unsold inventory is there? We don’t have an exact figure, but things aren’t looking good. According to our source, AT&T sold fewer than 15,000 units nationwide through last week when the phone’s price was slashed to $0.99.”

Sure, sure, Facebook will tweak it, but we have here the clearest possible evidence that Facebook isn’t among the tech elites, and that one should have been skeptical of Home all along.

-The ScreenGrab Team 

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