I don’t use Google Now anymore. It occasionally chirps up in my notification tray with a depressing White Sox score, but I barely use the swipe-up gesture to access its cards. The last time I did, it didn’t even give me transit info for the closest bus stop and still showed sports some old Blackhawks playoff scores that I hadn’t manually swiped away (1. The Blackhawks won the Stanley Cup over a week ago, and here’s a video from the parade; 2. That clear-out gesture is surprisingly hard to make). I initially loved the idea of a comprehensive think-ahead assistant that could pool together transit schedules, sports scores, and Gmail notices into one interface. It has seemingly improved since last year, now that it can show predicative news or music suggestions. But the price is that one has to go on using Google for everything – Google Search to scour the Web, Google Play Music to play both your own collection and stream other content, GMail to handle all email. And it’s becoming an increasingly unbearable price.
Apple blogger Marco Arment, with whom I don’t always agree (he’s dismissive of Android), had a great post up about how Google, along with peers Facebook and Twitter, were essentially killing the standards-based Web that had given life to them in the first place. Twitter doesn’t play nice with 3rd-party debs. Facebook has always been a walled garden. And Google, once a leader in standards compliance, nows wants everything behind the G+ wall: chat clients, video calling, photo backup, etc. I agree with Arment that Twitter in particular may have the theoretical high ground, since Twitter developers aren’t entitled to unfettered access to others’ proprietary services. But it, like Facebook and especially like Google, want to ultimately control what you see, i.e., ads and promotions.
Losing the standards-based Web would be tragic, but maybe not for the reasons that some cite. It would be painful to go on losing services like Google Reader or Falcon Pro (whose demise I recently chronicled), sure. Yet the real pain will come from large swathes of Web being the exclusive provinces of certain corporations who, for reasons either furtive or coercive, decide to give info to the American NSA. You’re social walled garden is also conveniently a surveillance state – it has natural tracking mechanisms and clear owners (by contrast, no one “owns” RSS or email) who can be talked into compliance. And of course, the rhetoric from both the array of walled gardens and from the NSA itself is all about making your worry less. Using Google Play Music apparently makes streaming music simpler (I never had a problem with Spotify, though), while the NSA’s collection of email is for the (truly outlandish) purpose of making you worry less about terrorism, something that kills fewer persons per year than bathtub falls do.
Google Now is really a microcosm for the time of cordoned-off surveillance made possible by the perfect convergence of the Web giants’ collective renewed focus on proprietary services and America’s obsession with surveilling (and being surveilled! many people of course have no issue with exposing all their info, they will even volunteer it, and because of them there’s a whole cottage industry of bullshit related to “no one cares about/should care about privacy, derp” out there). Are these suggested “research more” topics really going to enlighten me, or are they just going to take me to some SEO pile? Well, I don’t have to worry about that question anymore, at least practically (I’ll go on pondering it as philosophical issue), since I just use DuckDuckGo.
DuckDuckGo is a search engine and news service that has become an unlikely hero in the recent NSA revelations. It doesn’t track users and provides results that, at least in my heavy daily usage, seem to be as good as Google’s, if not better since fewer persons are out there trying to game them. It reminds me of using Firefox for the first time back in the dark days of WinXP/IE: a startling relief, a glass of ice water in hell. When you download the Android app, there’s no sign-in, no “we just need your email, pretty plz,” no “connect with Facebook/G+,” no “add all your friends and family as ___”. It just goes directly into a news feed with a search bar at the top. In one fell swoop, both Google Search and Google Now are strangely unessential on my Google-designed phone.
Of the three Web titans Arment mentions, Google by far has the most to lose in the potential anti-NSA/anti-tracking world that DuckDuckGo represents. No tracking and fewer ad impressions mean that Google’s business model – which most people don’t understand – just doesn’t work. And unlike Facebook or Twitter, Google has no unique service, with the possible exception of its sophisticated Maps: most of its services are fast-follow efforts or copies, with Google Drive (which combines MS Office with Dropbox) being the best example. You can take your email, your search queries, or your files and notes elsewhere; but you can’t necessarily take your Twitter followers or Facebook friends. Their walled gardens are simply better than G+. This is why Google needs to create Arment’s described “lockdown” effect via G+ in order to compete with Twitter et al, and it has to do this in spite of Apple’s efforts to clear Google off the iPhone (how long til we see Bing as the default search engine on the iPhone?). Good luck.
I agree with Arment’s conclusion, expressed as a retort to the proprietary lockdown efforts from leading Web companies: “[F]uck them, and fuck that.” It’ll take huge steps to stem the tide of them and of the surveillance (both by them and by government) that they enable, however. The recent Google reversal on retiring CalDAV in favor of the Google Calendar API represents one such small victory, and I hope that there are more. And switching to DuckDuckGo is one good, painless way to get back on the path to a saner, more private existence.